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Selasa, 07 Mei 2013

A bone marrow drive for a Forest City employee (and "Deputy Chief") gets much press attention. The Barclays Center fine for noise does not.

It's always public spirited, isn't it, when a news publication devotes valuable real estate to trying to save lives, especially when the person was a 9/11 responder.

So on one level it's admirable that so many New York City news outlets have spread the word that members of the public can help Barclays Center head of security Steve Bonano and others by registering as a bone marrow donor today and tomorrow in Downtown Brooklyn. (Details below; here's general info on the "delete blood cancer" drive.)

But the widespread and in some cases very prominent placement of the news also say something troubling about the press's willingness to accommodate the p.r. efforts of developer Forest City Ratner and the ease of filling space with press release information.

After all, it's quite easy to rewrite a press release and slap it into print (and pixels).

But without a press release, exactly zero of the press outlets have published some even more legitimate news: informing the public that Forest City Ratner, via an affiliate, last week paid a $3200 fine for a noise violation at the Barclays Center, though concert noise is still leaking into residences. (It's not hard to learn of that news, even without a press release. I reported it, and the word was spread by outlets like Curbed.)

In the Daily News

The most prominent coverage, Bone marrow drive to benefit 9/11 hero cop battling blood cancer possibly tied to Ground Zero work,  as noted in the screenshot above right, was even promoted near the top of the New York Daily News home page:
The clock is ticking for a hero in distress.
Retired NYPD cop and 9/11 first responder Steven Bonano is battling a rare form of blood cancer believed to be tied to his time working at Ground Zero.
Now his new employer is racing to save his life.
Forest City Ratner, which last year enlisted Bonano to head security at the Barclays Center, will host a bone-marrow registry drive in downtown Brooklyn on Tuesday and Wednesday.
Could that have anything to do with the fact that the Daily News is the Barclays Center's business partner, sponsoring the arena plaza?

The "Deputy Chief" poster


Part of the prominence in the press may have been nudged by the way Forest City and its affiliates framed the issue, describing the retired Bonano as "Deputy Chief" and picturing him in his former rather than current uniform.



The New York Post

The Post got the ID right.


From DNAinfo


From the Brooklyn Daily Eagle

From Metro

From amNY

Note three (!) typos (Ratner, driver, Barclays) yet uncorrected.

From Patch

This was posted by a staffer at BerlinRosen, one of Forest City's public affairs consultants.


From DowntownBrooklyn.com

This is the website of the Downtown Brooklyn Partnership, in which Forest City has significant influence.


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Sabtu, 20 April 2013

Jay-Z not just one of TIME's 100 most influential, he's the cover (one of seven); tribute is by myopic Mike Bloomberg

It's stunning that, among TIME magazine's rather celeb-heavy list of the world's 100 most influential people, one of the seven most important--gracing one of seven covers--is Jay Z, Artist and entrepreneur, 42, under the category of Titans.


The tribute, dated 4/18/13, comes from none other than New York Mayor Mike Bloomberg:
Jay Z embodies so much of what makes New York New York. A kid from a tough neighborhood who grows up in public housing, overcomes lots of bad influences on the street, never lets go of his dream, makes it to the top — and then keeps going, pursuing new outlets for his creativity and ambition. When no one would sign him to a record contract, he created his own label and built a music empire — before going on to design clothing lines, open sports bars and, most recently, represent professional athletes. He’s an artist-entrepreneur who stands at the center of culture and commerce in 21st century America, and his influence stretches across races, religions and regions. He’s never forgotten his roots — “Empire State of Mind” was a love song to our city — and as a co-owner of the NBA Nets, he helped bring a major league sports team back to Brooklyn, not far from his old neighborhood. In nearly everything he’s tried, he’s found success. (He even put a ring on BeyoncĂ©.) And in doing so, he’s proved that the American Dream is alive and well.
Overcomes lots of bad influence on the street is a pretty gentle euphemism for being a drug dealer who went on--at least in his recording persona--to often celebrate that world. No "ethical pickle" recognized by Bloomberg.

And surely the mayor (or his minions) wrote this before Jay-Z issued his pissy, Trump-ish "Open Letter," claiming “Would’ve brought the Nets to Brooklyn for free/Except I made millions off it, you f---in’ dweeb."










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Kamis, 18 April 2013

"Hello Playoffs": Nets promote "Blackout in Brooklyn" theme; Yormark yo-yo's on promise of t-shirt giveaways (updated)


The Brooklyn Nets are eagerly promoting their "Blackout in Brooklyn" playoffs theme, with coverage this morning on Fox 5 New York and in the Daily News (which sponsors the arena plaza). Nets/arena CEO Brett Yormark got typically chummy with hosts Greg Kelly and Rosanna Scotto (his soon-to-be sister-in-law).

What Yormark didn't say--which has infuriated some fans--is that the Nets would be giving away special playoff jerseys, as do other teams, and as he apparently promised last week on Twitter.

Yormark did give jerseys to the hosts, as seen in the screenshot above right, but otherwise, as in the photo below left, it's a revenue opportunity on the arena plaza.

Update: Yormark later said on Twitter that fans would get free t-shirts, at least for the first game.

Photo outside Barclays Center last night
"We're very excited," Yormark said, calling the move to Brooklyn "transformative... We wanted to bring Brooklyn a great team, a playoff caliber team."

So the Nets start the playoffs Saturday against the Chicago Bulls, and "very few" tickets are available.

Yormark said it would be "a celebration of Brooklyn, the last playoff game was 1956. The market's been relatively underserved. we're coming out with our playoff theme... asking everyone to wear black and vote yes for the Nets."

He went on to describe how the theme is being reflected in special food offerings and, guess what, there was the arena's executive chef, joined by a couple of Brooklynettes, to show it off.

Yormark described how the Nets went from 31st in the league in merchandise sales (behind even the defunct Seattle SuperSonics) to fourth, and how playoff tickets are being printed in black and white.

What about those t-shirts?


I previously observed that the "Blackout in Brooklyn" theme is a little ominous for those who remember the actual 1977 blackout.

Fans are exercised about the t-shirt issue.The Brooklyn Game's Devin Kharpertian wrote yesterday, Nets selling — not giving away? — “blackout in Brooklyn” shirts.

He cited a report by ESPN Sports Business reporter Darren Rovell that the Nets were selling selling black t-shirts, for the price of $22.

By contrast, in Oklahoma City, the Thunder gave away shirts at every game to color the arena blue or white. Nets ticket office personnel

Yormark's seemingly forked tongue

As Kharpertian noted, a fan reported that Nets ticket officials "emphatically said the team would not be giving away t-shirts for the first playoff game."

But Yormark on April 13 seemed to promise on Twitter (see screenshot at right) that t-shirts would be given away.at the front door.

Kharpertian calls it "potentially another misstep in a season chock-full of marketing issues for Brooklyn," including when the team "shut down their clever, off-beat PR account," the boost in prices of cheap seats (as I've reported) from $15 to $25, and the requirement that fans pre-pay for all potential playoff games.

His conclusion:
My advice to the Nets: you want to create a real community in Brooklyn? Make people feel like you're inviting them to something. Don't make it about how much money you can take from the community now. Get them involved in a way that doesn't feel like you have to "buy in."
Brooklyn is a long-term game. You're here for a while. Take the hit. Give away the damn shirts.
Update: Later, Yormark concurred.

An approving sports voice

Yesterday, the New York Times's Howard Beck wrote an assessment, Nets Can Grow, and Brooklyn Can Learn to Cheer:
Most N.B.A. announcers do not stand and lead cheers. But then, most fans don’t need the cajoling. [Nets announcer David] Diamante is only doing what’s necessary, injecting enthusiasm into a crowd that is sometimes too hip, too casual, too detached for its own good.
Eighty-one games into this inaugural season, newly branded Nets fans are — like the team they follow — still learning, still carving an identity, still developing emotional bonds.
From retail outlet on Barclays Center plaza
As the comedian Jimmy Fallon, a season ticket-holder, was quoted acerbically observing in a recent GQ article: “No one’s standing up. See? They need to work on this. This will not be here in a year. It’s a new team. They haven’t figured out what they want to be yet.”
The good news, seven months into the Brooklyn era, is that the Nets have turned out to be a pretty good team, with a growing (if sometimes aloof) fan base, wildly popular merchandise and promising results on and off the court. 
...The arena has been filled to 97 percent of capacity, with an average attendance of 17,196 and 22 sellouts — better than any of the Nets’ last 14 seasons in New Jersey. Their games have drawn an average of 93,000 viewers on YES, a 238 percent increase over last season. The network has set the single-game viewership record twice this season. 
The Nets’ sleek black-and-white jersey is fourth on the N.B.A.’s best-seller list. In the neighborhoods surrounding Barclays Center, fans wearing Nets gear outnumber those wearing Knicks gear by a wide margin.
No mention of the missteps noted by The Brooklyn Game, though Beck does describe the variable on-court performance by point guard Deron Williams and shooting guard Joe Johnson.

As for the loss of Jay-Z, who "gave the franchise a legitimacy it sorely needed after decades of irrelevance in New Jersey," that's not needed now:
But that presence was more critical last fall, and in the years preceding the move, than it is today. The Nets are established now, their place in the Brooklyn consciousness secure. The perceived value of Jay-Z as player recruiter never materialized, despite his popularity. LeBron James never came... 
On their best nights, fans start the “Brooklyn” chants without prompting, stand without being told and scream from start to finish. Occasionally, they need a nudge. But it is just Year 1, after all.

Playoffs theme on video

To pump up fans, according to NetsDaily, the Nets have created the video below, which debuted at last night's final-season game and will run on arena screens during the playoffs. (Note one slogan: "My borough is thorough.")



A fan's notes

Bryan Joiner yesterday wrote on The Classical, The Home Team: A year with the Brooklyn Nets: a dull team, but the home team., about his desire to have season tickets for a team, and how it was finally fulfilled when the Nets moved 12 minutes from his apartment:
It has been better than I'd hoped. Everyone has a different idea of what it means to go to a basketball game, and I’ve used my access to bring a whole host of friends, even those who don’t like sports but are willing to go for the sake of the in-venue Fatty Cue and cheese-covered corn. I’m probably a typical Nets season ticket holder, in that I’m a so-so fan of the team—the Knicks fans absolutely slaughtered the Nets fans during their visits, and the Celtics, Lakers and Heat fans didn’t do too badly themselves—but this year was all gravy from the get-go. The Nets had finally shown up, and that was the important part. I had shown up with them. And so had Maria.
What the Nets lack in presence on the court, they make up for in the stands. This is a good thing, because this Nets team is rice-cake level bland.
... [Fellow fan] Maria’s skipping the playoffs. She didn’t feel like shelling out the cash. I can’t blame her. This team was never about winning a championship. The championship was getting the team here, and getting ourselves into the building. I’ve been playing with house money since game one. It’s all I ever wanted, and it’s as much about Maria as it is about the Nets. On the court, the Nets are doing work. It’s all fun and games in the stands. I’ve had more fun than I deserve, and exactly as much as I’d dreamed. It's not their victories I'm worried about, and I suspect I'm not alone.
Barclays grows in consciousness

Crain's New York Business wrote yesterday, Barclays takes on the Garden in huge title fight: Brooklyn upstart makes major gains over its venerable rival in the battle for share of the national consciousness under “famous New York City arenas.”:
On a recent episode of ABC's hit show Nashville, the two country-music mega stars, played by Connie Britton and Hayden Panettiere, arrive in New York City for the biggest show of their tour. It's no surprise the crooners sell out their concert, but what's perhaps unexpected is where. The newbie Barclays Center, rather than the world famous Madison Square Garden, gets the big-league cameo on prime-time national TV. And that was just one of several recent star turns for the new Brooklyn stadium on the block.
In February, Barclays was mentioned on an episode of How I Met Your Mother, when two characters got kicked out of the stadium. And next month, "Barclays" will be a clue contestants on Jeopardy! will need to know about, sources said.
These days Barclays is not just giving the Garden a run for its money as an alternative venue for the Rolling Stones or the Ringling Bros. circus—now it's competing with its rival as the arena associated with New York City in the national consciousness. And some of that attention came merely because it offered producers a better deal than the Garden.
"The truth is, [that episode of Nashville] was originally written for Madison Square Garden," said Loucas George, producer of Nashville. "We reached out to Madison Square Garden, but they wanted to charge us a lot of money to use their name, which I thought was crazy because we're basically giving them a national ad spot."
I love how the Jeopardy reference is attributed to "sources said." I'd bet the "sources" are people associated with Barclays who are not supposed to be publicizing it.

A new celebrity comes to fore?

Nets Daily reported yesterday:
Tech investor and social media pioneer Alexis Ohanian told Bloomberg News Tuesday that he's "absolutely" interested in buying jay-Z's shares, equal to 0.067 percent of the Nets team and a somewhat larger percentage of the Barclays Center holding company. Ohanian is a native of Brooklyn and Nets season ticket-holder.
Diedre Bolton, host of Bloomberg's "Money Moves" asked Ohanian, founder of Reddit.com, about his interest in the team.
"You're a big Nets fan," noted Bolton. "Jay-Z has to sell off his stake which is pretty small. Would you buy it?"
"Absolutely," answered Ohanian. "In fact, I have tried to make as many public and private overtures as I can to let HOVA know that I would absolutely be honored to buy those shares."
...[Ohanian] posted Wednesday on NetsDaily, saying he hoped to "make the Nets the most internet team in the league" and posted this image. Ohanian has been nominated for the TIME 100 this year and previously was named to Forbes "30 Under 30."


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Ratner and Gilmartin appear to celebrate succession: union wages in modular factory "very, very appropriate"; Markowitz cites Brooklyn/FCR "love affair"

The always insightful and skeptical (not) Betty Liu of Bloomberg TV yesterday had an exclusive interview with Bruce Ratner and MaryAnne Gilmartin of Forest City Ratner, as the former--as had been in the works--stepped down as CEO but will remain as chairman.

Also note the over-the-top praise issued by Borough President Marty Markowitz:
Throughout his career, Bruce has dedicated himself to improving the lives of Brooklynites and New Yorkers—his vision and commitment to investing in our borough not only provided the lifeblood for Barclays Center, but was a driving force behind Brooklyn’s continued renaissance. I have every confidence that under the capable leadership of MaryAnne Gilmartin, the love affair between Brooklyn and Forest City Ratner will continue to grow and flourish.
From the TV interview

BL: "Bruce, you're a friend of this program... tell me the thinking behind you stepping aside as CEO for day-to-day operations?"

BR: "MaryAnne and I worked together for 18 years. we've done so much together. MaryAnne likes to say, and she 's right, we've finished each others sentences.... part of good leadership is establishing succession...."




BL: "You've worked almost two decades at Forest City Ratner... how are you going to take this company from here on out?"

MAG: "It's a pleasure to be here, a pleasure to be partner with Bruce. This is an exhilarating moment for me. What it really tells the world that women can do bricks and mortar... Women make good developers because it's problem solving, it's the great Rubik's cube of real estate. I'm proud to be part of a company that is known for doing great, creative work."

"You're 'leaning in,'" quipped the host, prompting satisfied laughs all around.

MAG: "We also have a portfolio, it shows that not only can women do real estate, they can drive operational excellence...I would not have taken the job had Bruce not agreed to be actively involved in day to day operations."

What's next: Atlantic Yards

BL: "What is next then for Forest City?"

MAG: "First of all, we are all about Atlantic Yards. 6400 units of housing... Over a million and a half people have passed through Barclays since it's opened. It's been an extraordinary success, and we're thrilled."

Gilmartin then noted that "there are 15" buildings, "predominantly housing, a large number of affordable units. So a priority of the company is to execute on the entitlements that we worked so hard to bring to bear at Atlantic Yards."

Actually, there are supposed to be 16 buildings, so it sounds like Gilmartin was either being careless or eliminating either the B1 office tower at the intersection of Atlantic and Flatbush avenues or, possibly, another tower.

What about modular?

Liu asked about the company's modular construction plans.

BR: "We think it has tremendous applications for a city like New York City.. holds costs down, fast, efficient, environmentally wonderful. MaryAnne has executed beautifully... You know exactly what your costs are... efficient, also very environmentally friendly. Most importantly is the cost element. Work in a factory, union wages are very, very appropriate both for the worker and for our company."

(Emphasis added)

Very, very appropriate is a euphemism for saving 25% on wages.

BL: "What kind of demand are you seeing?"

MAG: "Brooklyn is booming. I believe that, if we build it, they will come, so speed to market is a huge benefit of modular. The culture of the company... is really one that rewards creativity, it drives innovations.. we have the talent in house to do something in an industry that really doesn't innovate much... What makes modular so extraordinary is that it's such a grand departure from the way things have typically been done."

If Brooklyn is booming, then why won't Forest City build a deck over the Vanderbilt Yard before building on the Atlantic Yards parking lot?

Liu asked why others haven't done similarly?

BR: "It's not an innovative industry. Second thing, you need to have a pipeline of product... We've spent probably $10 million in the development of modular. a lot of research has gone into it. most companies don't have the time, interest, nor the pipeline... If you build one building and wait a couple of years, it doesn't make sense to put the time investment and the money investment. Because of Atlantic Yards, we can do that."

MAG: "We want to feed that factory... if you don't have the pipeline that Bruce mentioned, you can't feed that factory."

Nassau Coliseum

Liu mentioned that FCR's next project might be a Nassau Coliseum renovation.

BR: "Now that the Islanders are leaving, and I think it's' good for everybody, but that's a very old coliseum, an old arena, the idea, how do you make something... it's a great place, a really live place... we think Nassau Coliseum should be fixed up, made into a music venue, a sports venue."

Barclays Center

BL: "What's next for Barclays Center?"

MAG: "We've had a lot of volume and variety, i think it's really sustaining the excellence, in terms of programming...best food of any arena.. We need to keep up the very high bar. The employees, we have high employee satisfaction, they love working there... the great track record we started. And finally, to be a very good neighbor to the community in Brooklyn. There were lots of concerns about that. We worked very hard to make sure this was of the community and in the community, and we need to keep doing a very fine job in that area."

Note that there's also been significant turnover at the arena, and no health insurance for the approximately 1900 part-time workers. As for being a good neighbor, note regular complaints and incident reports on Atlantic Yards Watch, including several examples of bass leaking into the community.

And, of course, there's an ongoing process for a Supplemental Environmental Impact Statement regarding the state's failure to study the impact of a potential 25-year buildout, as opposed to the long-promised decade, or the 15 years the state finally studied.

In the press

Crain's New York Business reported yesterday, in NYC's newest real estate honcho vows innovation, that Forest City has ambitious outside Brooklyn, in Queens and the Lower East Side:
In addition, [Gilmartin] said she will also work to build up a new pipeline of development sites, particularly in Queens, and will work to make the Metrotech Center, a complex of office buildings Forest City Ratner began building along Flatbush Avenue in downtown Brooklyn in the late 1980s, appealing to technology and creative companies. Originally, it was pitched as ideal back office space for major Wall Street firms.
While many developers have focused on areas like Manhattan's far West Side, Ms. Gilmartin said she is looking to create new projects in Queens, though she declined to specify what neighborhoods she would focus on.
"The West Side is crowded," Ms. Gilmartin said. "I like the East Side and Queens." On Manhattan's Lower East Side, Forest City is expected to be among the companies submitting a bid to develop the big, long vacant Seward Park residential project.
In NorthJersey.com's Meadowlands Matters, John Brennan reported Bruce Ratner steps down from running Forest City Ratner, looks back at the Barclays Center saga
On the same morning that Bruce Ratner announced that he was stepping down as President and Chief Executive Officer of Forest City Ratner, he also sat down for the “Featured Interview” at the Street and Smith’s Sports Business Journal’s “Sports Facilities and Franchises ’13″ event at the Brooklyn Bridge Marriott.
(Note that they also went to the Nets' final game last night.)

Ratner, asked about whether the Islanders would move to the Barclays Center a year before the announced 2015-16 season, was evasive: “At this point, no” discussion.

Regarding hockey:
Ratner acknowledged that the arena can’t hold more than 14,500 – that will make it the smallest capacity in the NHL.
“There will be some adjustment, in terms of premium seating, but generally it will be like it is now,” Ratner said. “A positive is that the sight lines are extraordinary for hockey.”
The sight lines are not extraordinary everywhere, I'd bet.

Regarding community concerns:
Ratner has tended in the past to downplay the resistance level the team faced in the neighborhoods, but not as much on Wednesday.
“We had a lot of opposition for a long time,” Ratner said, adding that “a lot of people didn’t want it.” But he said that now, “Almost all people who live within a few blocks of the arena use it and love it.”
That should be taken with the same grain of salt required when Ratner said he "anticipated" completing Atlantic Yards in a decade.

Regarding the design:
As for the departure of renowned architect Frank Gehry, Ratner said that while that scrapped arena design was more expensive, “it wasn’t so much the cost, it was the complexity and size of it.”
“The most important thing was that the [Gehry] arena design required us to build four buildings around the arena, attached,” Ratner said. “But that was not financially or economically doable. When that happened, because of deadline problems we had with our bonds,” a new design was needed. Ratner added that a redesign of a Frank Gehry arena in a short time was “just not possible.”
Ratner says that the scaled-down version doesn’t leave him missing any element of the original, except maybe less storage space within the arena.
Yes, the four towers were tethered to the arena, but also the Gehry arena was 850,000 square feet, as opposed to 675,000 square feet. That's a big difference.

Marty Markowitz on Bruce Ratner and MaryAnne Gilmartin transition 4/17/03

From Forest City Enterprises web site
FCE announcement
Forest City Announces Leadership Transition at New York Subsidiary
MaryAnne Gilmartin Succeeds Bruce Ratner as President & CEO of Forest City Ratner Companies; Ratner to Serve as Executive Chairman

CLEVELAND, April 17, 2013 /PRNewswire/ -- Forest City Enterprises, Inc. (NYSE: FCEA and FCEB) today announced that MaryAnne Gilmartin, executive vice president of commercial and residential development, will succeed Bruce Ratner as president and chief executive officer of the company's Brooklyn-based subsidiary, Forest City Ratner Companies (FCRC). Ratner will serve as executive chairman of FCRC. The transition is part of the company's ongoing succession planning and is effective immediately.
"Under the leadership of Bruce Ratner, the New York metropolitan area has become our largest core market and a key component of our overall value-creation model," said David J. LaRue, Forest City Enterprises president and chief executive officer. "He has also built a great team of real estate professionals with expertise in development, operations and management. We are thrilled that MaryAnne Gilmartin will continue this legacy and assume day-to-day leadership of FCRC as president and CEO, and that Bruce will continue to play a key role as executive chairman. I look forward to working with both of them along with the rest of the New York team."
Gilmartin joined FCRC in 1994. During her 18-year tenure, she has played a pivotal role in a number of the company's most highly visible projects in the region, including Barclays Center arena, New York by Gehry at 8 Spruce Street and the New York Times Building. She began her career in real estate in 1986 as a New York City Urban Fellow at the Public Development Corporation.
Ratner founded FCRC in 1985 in partnership with Cleveland-based Forest City Enterprises. Under his leadership, FCRC became one of the most active real estate businesses in the New York metropolitan area, developing, owning and operating more than 40 office, retail, hotel, and residential projects, totaling approximately 15 million square feet. In 2006, FCRC became a wholly owned subsidiary of Forest City Enterprises.





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Rabu, 10 April 2013

Jay-Z's decision to sell fractional Nets stake means front-page treatment in the Daily News

Is Jay-Z "abandoning" the Nets, as the astonishingly plentiful Daily News front page suggests? No, he's moving on and up.

To quote the Daily News, "The rap mogul and NBA franchise figurehead plans to sell his small share of the Nets, as reported by Yahoo! Sports, because Shawn Carter wants to elevate his new career as a sports agent."

As his mentor from Brooklyn, Jonathan "Jaz-O" Burks, once said, "His loyalty is to his money."

Meanwhile, has the Daily News reported on how the 2,000 cheap seats for the Nets are, after one year, going from $15 to $25? Nope.


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Minggu, 31 Maret 2013

In Los Angeles, jobs, open space, and "new opportunities" part of pitch for Millennium Hollywood; journalist sees project as "an outgrowth of a perfect civic compost"

From a 3/28/13 Los Angeles Times op-ed essay, A real Hollywood flop: The Millennium Hollywood project is just what the city doesn't need, by former reporter Laurie Becklund:
On Thursday, the city's planning commission is likely to consider a development proposal that will affect the lives of everyone who lives in Hollywood or passes through it on the Hollywood Freeway, one of the most congested in the nation.
The 1.1-million-square-foot development, Millennium Hollywood, would be twice the size of the Los Angeles Convention Center and allow a tower nearly 600 feet high, vastly out of proportion with today's Hollywood. Its boosters say it would provide jobs, stimulate business, lure thousands of new tourists and "reinvigorate" Hollywood. The developers, a New York hedge fund and an owner of the land under Grand Central Station, are asking for an unprecedented 22-year contract to build out the sites just north of Hollywood and Vine.
Indeed, the planning commission approved the development unanimously. 

The pitch
A non-street level view

The project is being is pitched (see graphic at right) as offering "responsible, transit-oriented, mixed use development that will create new jobs, new pedestrian open space, an overall improved neighborhood, and new opportunities for Hollywood."

Along with the developers, Millennium Partners and Argent Ventures, "the Millennium Hollywood team is comprised of a world-class team of architects and urbanists," including Roschen Van Cleve Architects Handel Architects, and James Corner Field Operations. 

(The latter, by the way, has worked with SHoP on the interim open space on the arena block, though I'm not sure how much fo their design got used--it's not cited in Field Operation's list of projects--and the new New Domino plan in Williamsburg.


The "perfect civic compost"

Becklund wrote:
A Hollywood resident for 28 years, I started looking at this project almost two years ago, when I heard about it almost by accident. Since then, I've come to see it as an outgrowth of a perfect civic compost: a city budget crisis, mayoral politics, an understaffed newspaper stretched too thin to fully scrutinize the project and New York developers who specialize in "public-private partnerships."
You might say the same thing about some projects in Brooklyn.


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Roundup: dressing spiffy at the Barclays Center, and the art within

Here are a couple of articles that, along with the Brooklyn Nets' entry into the playoffs (see photo of hew #HelloPlayoffs arena signage at right), have to be considered part of a successful arena rollout.

Dressing fancy

A regular Wall Street Journal feature on clothes at the workplace arrived 3/27/13 with What They’re Wearing at the Brooklyn Nets and Barclays Center:
Whether it’s dressing for a basketball game, an Alicia Keys concert or a business meeting with Jay-Z, looking sharp is a must for the employees of the National Basketball Association’s Brooklyn Nets team and their home arena, Barclays Center. That means a shirt and tie for men, who make up about two-thirds of the roughly 200 employees at the venue and a separate office at 15 MetroTech Center in downtown Brooklyn.
“Our CEO [Brett Yormark] really sets the standard here, so I try to take a cue from him,” says Kari Cohen, associate counsel. “I’ve never seen him in anything except for a suit and tie, and it’s always impeccable.” She tries to emulate that level of style, albeit with a skirt or dress.
“I go into it with the thought that I’m essentially an extension of [Mikhail] Prokhorov, [Bruce] Ratner, Mr. Yormark, and Shawn Carter (Jay-Z),” says Emmanuel Jacobo, who manages suite sales and services, including the arena’s 11 exclusive Vault rooms, which rent for $550,000 a year.
Yormark, of course, sets some other standards.

But the article has to be considered confirmation of the Brooklyn rebrand:
The Nets' move to Brooklyn has meant a style change for her. "I probably wouldn't dress like this in New Jersey," said Ms. [Irina] Pavlova [of Onexim]. "You want to look good here. You want to dress up. It's very exciting. It feels like there's good energy to be here. New Jersey just felt dead."
Arena art

A 3/28/13 article/slideshow in the art/design publication Complex is headlined Interview: David Berliner Gives a Tour of the Art at Barclays Center:
The Barclays Center, home of the Brooklyn Nets, is also home to a series of art commissions that will only multiply in the months and years to come. The stadium currently has one-of-a-kind pieces by José Parlá, Mickalene Thomas, and OpenEndedGroup, in addition to a new series of photographs celebrating The Black Fives, a series of African-American basketball teams in Brooklyn before the racial integration of the NBA.
Board member and executive director, David Berliner, gave us a behind-the-scenes tour of the art pieces they have at The Barclays Center so far. Of the decision to have art there, he says,
"The idea of putting art somewhere that isn't a museum is interesting to me, because people don’t know what they are going to get, and they can start to see something in a new way. That’s why I like putting art in this place, because people don’t come here for the art. In the first year alone, this building will have 2.6 million people come through it. It's just the idea of exposing people to this art. It’s amazing when you think about how much power we have."
And they have a little money left over from, say, not providing arena employees with health insurance.


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Jumat, 29 Maret 2013

From Crain's New York Business 40 Under 40: FCR's Melissa Burch, solving problems (and here's how it's done)

From a Crain's New York Business "40 Under 40" issue profile of Melissa Román Burch, 36, Forest City Ratner Cos., Senior vice president:
As a senior vice president of residential and commercial development at Forest City Ratner, the Harvard College and Harvard Business School grad and Upper East Side resident has been involved in every aspect of the $4.9 billion Atlantic Yards project since its inception 10 years ago.
"I was knocking on doors, telling people I'd like to speak to them about purchasing their property," she recalled. "I was trying to acquire the New Jersey Nets basketball team and purchase air rights from the Long Island Rail Road." Now Ms. Burch is heading the project to build the first residential building on the site, a 32-story tower that will feature the tallest modular building ever constructed. "We think this is going to launch a new industry in New York," she said of the modular system.
..."A lot of what a developer does is solve problems," said MaryAnne Gilmartin, the executive vice president of Forest City Ratner who has been tapped to replace Bruce Ratner as CEO. "You have to feel comfortable with that constantly changing dynamic, and Melissa's adeptness and comfort with change makes her such an asset to the organization."
Solving problems

How exactly does Burch solve problems? As I reported for City Limits' Brooklyn Bureau 8/26/12, in Agency, Developer Wrestle Over Atlantic Yards Affordability, the New York City Housing Development Corporation [HDC] wanted Forest City to increase the number of two-bedroom affordable housing units:
HDC apparently asked the developer to alter the mix of affordable units by shifting 15 of the proposed one-bedrooms to two-bedrooms, and gearing these for families in the 120 percent and 150 percent AMI bands.
That proposal, skewed toward middle-income subsidized units, was unacceptable to the devel-oper. Forest City's Melissa Burch offered a counterproposal: "We want to find common ground that gives HDC the 20 percent 2BRs that are important for your mission and at the same time helps close the $2M funding gap” created by the reassignment of 15 one-bedroom units to two-bedroom units.
To save $1 million of that stated “funding gap,’ Forest City asked that the 15 larger units be allocated solely to the higher 150 percent AMI band.
HDC seemed to take the deal. "We of course prefer more affordability," Tally responded to Burch, "but we will accept it. We'd like your commitment that this will be the minimum level of affordability [for this tower] no matter how future conditions may affect the budget."
In response to questions about the negotiations, HDC stresses that the specifics of the Tower 2 deal are still in flux. To that end, the income mix has shifted since the last email exchange contained in the documents City Limits obtained: HDC now says that of the 15 additional two-bedroom units, two will be for middle- and moderate income families below the 150 percent band, while a 16th unit will serve low-income families.
What does "close the $2M funding gap" mean? It means "save us $2 million in costs."


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Minggu, 24 Maret 2013

EB-5 down the rabbit hole: WSJ says "reputable businesses," including Barclays Center, have used immigrant investor funding (but it wasn't the arena)

A 3/18/13 front-page Wall Street Journal article, Chinese Investors Get Picky Over U.S. Visa-for-Cash Deal:
But as the 74-year-old Mr. von Trapp has discovered, would-be investors are getting much pickier. American businesses ranging from fast-food franchises to biofuel facilities to meatpacking plants are now competing for EB-5 funds. Some projects haven't produced the requisite number of jobs—prompting U.S. immigration authorities to withhold green cards. And word has spread about investment money disappearing in failed businesses or outright frauds.

"It's much more difficult than I anticipated," says Mr. von Trapp.

U.S. authorities say they have slowed visa approval because of fraud suspicions and defects in job-creation estimates by developers. Authorities also acknowledge their reviews of those estimates have been flawed. Last year, the federal Citizenship and Immigration Services agency, which oversees the program, hired a half dozen economists to better assess the job-production claims.

...The EB-5 program was created by Congress in 1990 to help lift the economy out of recession. It attracted minimal interest from U.S. businesses until the financial crisis hit in 2008 and traditional sources of financing got harder to tap.

Since then, numerous reputable businesses, large and small, have used the program to raise money. Marriott International Inc., Hyatt Hotels Corp. Hilton Worldwide Inc. are teaming up with EB-5 investment funds to build new hotels. An EB-5 project in Los Angeles raised money for Sony Pictures Entertainment and Warner Bros. Another in Brooklyn helped fund the Barclays Center, new home of the NBA's Brooklyn Nets.
Oh? Was the Barclays Center using the program, or were builders of the Barclays Center promoting the arena to entice investors? (That's putting aside the "reputable" question.)

Contrary evidence

Business Week reported 3/23/12:
The Atlantic Yards developer, Forest City Ratner Cos., is borrowing $228 million in EB-5 money for a $1.4 billion infrastructure and arena fund that’s paying for a new subway entrance, parking facilities, municipal water and sewer line upgrades and other work in the vicinity of Barclays Center, according to Joe DePlasco, a spokesman for the company. The arena, which is being built for the National Basketball Association’s New Jersey Nets, will be an anchor of the $4.9 billion development, planned to include up to 6,430 housing units and 247,000 square feet of retail space.
In an unskeptical 9/21/10 article, Ratner Mulls Visa Financing, the Wall Street Journal nonetheless provided this important detail, one that seemed contradicted by the project's promotion in China and the evidence that later emerged:
[Forest City Ratner executive MaryAnne] Gilmartin said she expects much of the money raised through the program would go toward financing the construction of a new rail yard for the Long Island Rail Road to replace the one that occupied a large portion of the site. Some may also be used to help pay off land loans on the project, she said.
Meanwhile, the evidence suggests the money is going to loan replacement.

EB-5 coverage

For another example of how EB-5 coverage is framed, see this 3/21/13 Washington Post article, Foreign citizens making big investments in U.S. in exchange for green cards:
The EB-5 program is booming in popularity, driven largely by a struggling U.S. economy in which developers are searching for new sources of capital. It is also fueled by rising demand from foreigners looking for access to U.S. schools, safe investment in U.S. projects and — in the case of China, where most of the investors are from — greater freedom.
The program has broad bipartisan support in Congress, and key senators who are negotiating an overhaul of the immigration system have said they are leaning toward expanding visa programs that provide an immediate boost to the economy.
But others argue that the EB-5 program amounts to buying citizenship, and that it unfairly allows wealthy foreigners to cut the visa line ahead of others who have waited for years.
“I don’t think we should sell admission to the United States,” said David North of the Center for Immigration Studies, which favors reduced immigration.
Supporters call the program a no-brainer, because it creates jobs and attracts investment.
“If you get highly skilled, highly talented immigrants with money, who are paying and committing to things that are positive, I’m inclined to think it’s terrific,” former Treasury secretary Lawrence H. Summers said.
The question is: who are the winners? Evidence suggests that everyone but the public at large come first: the immigrants accepting a lower interest rate for a green card, the middlemen getting fees, and the entrepreneurs getting cheap capital to save money on their projects. 

The "job creation"--ten jobs per $500,000--need only be on paper, and indirect jobs can be counted.


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Sabtu, 16 Maret 2013

In the Observer's list of Top 100 influencers, Jay-Z and Sharpton but not Ratner

Oh, snap.

The Observer's Top 100 influencers, part of its 25th anniversary issue, includes nine people in real estate (among six companies), but not Bruce Ratner, who arguably deserves to be on the list.

Hey, hasn't Ratner done a lot more than Donald Trump lately? (Well, Trump has a higher public profile, and his daughter is married to the Observer's publisher.) It must rankle that his sometime rival Gary Barnett of Extell Development made the list.

Still, two Atlantic Yards backers made the list, Jay-Z and the Rev. Al Sharpton, with unflattering details buffed out of existence.

The Jay-Z citation

Jay-Z and Beyoncé: Musical artist and entrepreneur
Jay-Z famously rapped that he has 99 Problems, but let’s be honest, people: he’s a chart-topping, Grammy-winning rapper; his music is indisputably part of the cultural New York playlist; he is the face of the Brooklyn Nets and Brooklyn’s place in sports; he’s married to BeyoncĂ©, queen of pop culture; he’s even buddies with President Obama. Oh, and he’s also a total philanthropist. So Jay-Z, you can brush as much dirt off your shoulder as you want, because we’re pretty sure you’re unstoppable.
The Brooklyn native entered the music scene in 1989 with an appearance on MTV. In 1995 he co-founded Roc-a-Fella records, releasing his debut album, Reasonable Doubt, a year later. From there he exploded, turning rap rhythms into mainstream hits like Izzo (H.O.V.A.), Dirt Off Your Shoulder and Empire State of Mind. In total, the rapper’s rhymes have earned him 14 Grammy Awards and album sales of 27 million. His pride in his roots and love for New York have impressed his image of the city on popular culture. He also helped deliver the Nets to Brooklyn.
Jay-Z has also used his fame (and ample funds) to help people. In 2006, in partnership with the United Nations, his world tour became a platform to raise awareness about global water shortages. He donated a million dollars to the Red Cross in the wake of Hurricane Katrina.
A proud supporter and loyal bro of Mr. Obama, Jay-Z actively took part in initiatives to increase voter turnout in the 2008 and 2012 elections. And if that’s not enough social consciousness for you, he publicly came out last year in support of same-sex marriage.
And don’t forget his famous family. Last year, Jay-Z and the Queen B gave birth to Blue Ivy Carter—arguably the most publicized delivery since that of baby Jesus—thereby ensuring that Jay-Z’s empire would expand across future generations.
But for now, we’re certain that Jay-Z will continue to Run This Town for decades to come.
A "total philanthropist"? Didn't his biographer portray a capable and sometimes cutthroat businessman? As his mentor from Brooklyn, Jonathan "Jaz-O" Burks, suggested, "His loyalty is to his money." Hasn't Jay-Z shilled for his business partners? And, um, doesn't his wealth--and his rap--trace back to the drug trade?

The Sharpton citation

Al Sharpton: Host, MSNBC’s PoliticsNation Host, Radio One’s Keepin’ It Real
Al Sharpton wants you to know what he thinks. With his stentorian style of speaking, his stirring of the media pot, Mr. “No Justice, No Peace” Sharpton is an expert at harnessing attention and becoming the public face, though sometimes controversially, of civil rights issues. Though the genesis of the Brooklyn-born minister’s activist leadership was in New York during the racial tensions of the ’80s, Mr. Sharpton became a national figure, lending his presence and voice to protests and race-relations dialogue across the country. The former James Brown tour manager-turned-organizer founded the National Action Network, a civil rights organization, in 1991. He gave politics a shot with runs for New York Senate and NYC mayor, and a 2004 presidential campaign. These days, Mr. Sharpton’s resting his megaphone, with a steady gig returning him to the proverbial pulpit, this time preaching to viewers of MSNBC’s PoliticsNation and Radio One’sKeepin’ It Real.
Yeah, "the racial tensions of the '80s" includes things like the Tawana Brawley hoax.

Hm, didn't Sharpton--whose organization got funding from Forest City Ratner--help deliver the Nets to Brooklyn, by dissing the anti-AY stance of mayoral candidate Freddy Ferrer, whom he ostensibly supported?


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Sabtu, 02 Maret 2013

Bruce Ratner's charitable p.r. coup, the Golden Ladder of Charity, and the imperatives of business

Nearly all the workers at the Barclays Center don't get benefits--"I can't live on $14 an hour... and I can't get unemployment," says one--and the construction workers expecting typical union wages face a 25% haircut in the modular factory.

He claimed Metro Tech "created 22,000 jobs in Brooklyn" (not so, they were mostly relocated) and that the arena has 2,000 or 1,800 jobs (actually, 1,240 full-time equivalent, from his firm's own calculation).

But that's business, and the media will tell us developer Bruce Ratner is a mighty generous guy. You could imagine the discussion with his p.r. consultants about how he might help as worthy and victimized an individual as possible: a blinded, impoverished ex-slave from Sudan.

Rescue mission

On 9/19/11, the New York Post reported, in Rescue mission: Ratner’s fight to help tragic Sudan teen:
The uber-developer -- best known for his under-construction Brooklyn arena for the Nets -- is vigorously trying to cut through bureaucratic red tape to keep a teenage Sudanese ex-slave in the United States to help restore the boy’s eyesight.

Ratner and his sister, Fox News analyst Ellen Ratner, first met tortured, blinded Ker Deng, now 18, on a trip to Sudan in April, nearly a year after the rights group Christian Solidarity International rescued him from slavery. The Ratners were touched by Deng’s horrifying story.
The key line was this:
Bruce Ratner has quietly covered all of Deng’s expenses, including his travel and medical costs and those of an uptown apartment for him and a round-the-clock caretaker.
Both Bruce and Ellen also have enrolled Deng at Lighthouse International, a Manhattan-based nonprofit that helps the visually impaired with daily living.
(Emphasis added)

The Golden Ladder of Charity

The Jewish sage posited a code of charity, The Golden Ladder of Charity, with eight "levels" of giving. The higher the step, the more virtuous and meaningful the gift:
7 - Giving unwillingly.
6 - Giving willingly but inadequately.
5 - Giving adequately after being asked.
4 - Giving before being asked.
3 - Giving to an unknown recipient.
2 - Giving anonymously to a known recipient.
1 - Giving anonymously to an unknown recipient. 
Ratner's gift--not so quiet when amplified in the Post--likely lands him at number 4 (or possibly 5). It's certainly a meaningful gift, but would it not be more meaningful if the New York Post weren't on speed-dial?

Consider the example of... Ratner's father Harry, president of the St. Clair Builders & Supply Co., known (according to his obituary) as “one of this city’s most generous citizens,” who “always insisted that he remain anonymous in his charities”: helping a deserving college boy complete his final year, a high school-student-diabetic needing insulin; a woman left unexpectedly widowed.

In a different age, and with different goals, his son Bruce practices charity far more strategically.

The follow-up

On 2/27/13, the Post provided a follow-up, Mogul and ex-slave hoop it up:
Barclays Center honcho Bruce Ratner first helped give a blind Sudanese ex-slave partial sight, and then provided the teen with the chance to use it for a special childhood-dream treat — watching an NBA game.
Ker Deng, 19 — whose ex-master blinded him years ago by rubbing peppers in his eyes and hanging him upside down from a tree over a fire — was thrilled as he sat courtside at the arena with the developer to watch the Brooklyn Nets last week.
“It was really amazing. I could tell when [the players] were moving and shooting. They were very tall,” Deng told The Post. 
Thanks to three eye surgeries in the past two years, which his “Uncle Bruce” paid for, he can now see colors, shapes and sizes, Deng said. He also followed the game’s movement by listening to the ball being dribbled.
...For Deng, who described the game-day experience as being “happy in the darkness,” the evening illustrated the amazing upward swing his life has taken since meeting the developer and his sister, Fox News analyst Ellen Ratner, in Sudan in April 2011.
Who could argue with that?

The role of the tabs

But if the Post doesn't report on all the subsidies and government assistance that ease Ratner's largesse, well, we're just getting played.

The Post didn't publish a report on the Feb. 27 hearing on the Atlantic Yards timetable. Too "boring"? Too much "process"? Not tied up in a bow as an exclusive from the p.r. team?

As I wrote in October 2011, Amy Waldman's 9/11 novel The Submission described a tabloid reporter:
A tabby all the way--that's what she was. She had no ideology, believed only in information, which she obtained, traded, peddled, packaged, and published, and she opposed any effort to doctor her product.


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Senin, 25 Februari 2013

A Daily News essay claiming "Park Slope was wrong about Barclays Center," the flaws in the logic, and the original skepticism discarded

See bottom for Scott Turner's response.

So, in the wake of a curiously reported New York Times article that declared arena-related problems "everyday irritants" came a conclusory op-ed in the Daily News yesterday, headlined The drunken hordes that never came: Park Slope was wrong about Barclays Center.

Louise Crawford, founder of Only the Blog Knows Brooklyn (at this point more of a press release service than anything), has posted her original essay, declaring she was "very frustrated" with the editing.

(In the case of an essay, rather than reportage, isn't the solution to just pull the piece? The Daily News has long been an Atlantic Yards cheerleader, and one former reporter charged that the paper pulled her off the Atlantic Yards beat at Ratner's request.)

She noted:
I had nothing to do with the headline (The drunken hordes that never came) or the subtitle (Park Slope was wrong about Barclays Center), which, as you can imagine, really rankled me.
Indeed, her original essay contains more nuance and more criticism, but it still has fundamental analytical flaws. In both cases, she writes that, "During the planning stages for the 22-acre site, it was easy to feel apoplectic" about about developer Bruce Ratner's bypass of standard review procedures.

Hold on. However much the arena has caused fewer problems than feared, the reasons to protest the overall process remain, because 1) the whole project has hard been built and 2) the state and Forest City Ratner promised a decade-long buildout and lost a lawsuit that requires a Supplementary Environmental Impact Statement (SEIS) to evaluate the impacts of a 25-year buildout. ("Park Slope," in the form of community groups who were petitioners in two combined lawsuits, wasn't "wrong" about this.)

While Crawford originally wrote that opponents in Develop Don't Destroy Brooklyn decried a plan "that lacked context and common sense," and listed several issues, including tax dollars, that was edited to:
They wanted to know how many jobs Ratner would bring, what plans he had for calming traffic, how many schools he would build. Most of all, they wanted him stopped.
Much more than that, they pointed to a series of sweetheart deals, including the use of eminent domain.

How Ratner won

Crawford originally wrote:
Ultimately, legal tactics using Eminent Domain won the day. The area, which has been gentrifying at a rapid pace, was dubiously deemed blighted and buildings were demolished, including Freddy’s, a beloved, historic bar, as well as a condo building, home of Daniel Goldstein, the Rosa Parks of the Atlantic Yards battle.
That was edited to:
Ratner won — with a little help from the courts and City Hall.
Just a little? How about $131 million to repay Ratner for properties he seemingly paid generously for, generating a front-page Daily News headline.

Local impacts

Crawford wrote:
And a funny thing has been happening in my beloved Park Slope: Locals have realized it wasn’t so bad to have a basketball arena in their midst, despite their opposition to the way it got there. Fears about noise, traffic, garbage and public urination have so far proved unwarranted.
The original:
Fears about noise, traffic, garbage and public urination proved unwarranted, though there are some problems and traffic on nearby Third Avenue has worsened and the rats are rampant.
Both are conclusory. Park Slope is a big place, and the arena has far more impacts on the North Slope--and pieces of other neighborhoods nearby--than Crawford's Third Street block. While there were specific concerns about the arena, the entire project--with 6430 apartments over 22 tight acres--is what generated the concern.

As Peter Krashes, who lives on Dean Street in Prospect Heights across from the arena parking lot and contributes to Atlantic Yards Watch, wrote me:
I would say first off that the arena has had very meaningful impacts on many people who live near the arena. Before the arena opened anxiety (arguably increased by a lack of trust in the State and the developer) led Brooklynites in far-flung neighborhoods to worry about impacts they were never really anticipated to experience. Numerous complaints about honking, illegal parking and idling have come from nearby (especially in Park Slope!) on Atlantic Yards Watch. Other complaints have been related to concert noise and disruptive behavior.
Second, the arena is not the only source of impacts with Atlantic Yards. Both the State’s own environmental monitor and a consultant hired by community groups documented numerous instances in which environmental commitments were broken, and residents adversely impacted in unanticipated ways, by contractors working on the the arena and railyard. Now that construction may last 25 years instead of the originally anticipated 10. And the arena is really only a piece of what is planned to be one of the most dense residential developments in the United States.
Finally, the controversy over Barclays Center and Atlantic Yards has always been about whether the State is choosing the best course for the public, or instead the best course for the for profit developer. In 2009 the State illegally re-approved the project by giving the developer 25 years instead of the original 10 to construct the project. In essence, the State gave FCRC control of 22 acres of the project site even though they were only able to show they were in a position to build the arena and (maybe) one other building. The State also allowed the developer to reduce (and put at a higher level of risk) the benefits of the project like open space, affordable housing and jobs by delaying the project’s construction as well as changing its construction method and sequence.
Brooklyn pride

Crawford wrote, as published:
We also learned that having a basketball team can actually create a sense of Brooklyn pride. Barclays has become a public square in a racially and economically stratified borough that often seems segregated. It is the one place in Brooklyn, other than the subway (or maybe the Cyclone), that actually feels integrated.
Her original cited "an integrated clientele," but both ignore Barclays--where attendees get wanded, backpacks are prohibited, and corporate logos are rampant--is integrated only for people who have dollars. Don't parks and libraries--public spaces that truly need public support--come first?

And if she means the Barclays Center plaza (given that her original acknowledged it was sponsored by the Daily News), that must acknowledge that there was supposed to be an office tower there, without which Atlantic Yards would not have been passed. Her original did cite a long quote from the Rev. Daniel Meeter as skeptical about the benefits, and "ephemeral emotional gains to individual fans."

Inspired programming?

Crawford wrote, as published:
And basketball aside, the programming at Barclays has been inspired. Hip hop ruled when Brooklyn native Jay-Z — who owns a tiny share of the Nets — performed a series of shows. My Baby Boomer friends, meanwhile, many of whom protested angrily against the project, were excited when Bob Dylan, Patti Smith, Neil Young and Leonard Cohen performed at the arena.
The original cited skepticism of Jay-Z from Mos Def and the $3,200 fine for noise (actually for Sensation, not Jay-Z). And she wondered, regarding the Baby Boomer programming, if "we were being pandered to."

Either way, if locals can become arena supporters because they can go see Dyland, then they weren't truly critiquing the project.

The symbolism
As published, Crawford wrote:
But we’re adapting. Like it or not, Brooklyn has a new cultural hub, a crossroads for an economically and racially diverse community to come together. And we’ve got a team that gives us all something to cheer about.
That's a Marty Markowitz karaoke. And while the published essay scoffed at fears of "rapacious corporate concerns turning Flatbush Ave. into yet another open-air mall," the original acknowledged:
The Barclay’s logo and other corporate signage is not only ugly but a reminder that corporations have control over our cities and that product placement has more power than the people who live right next door. It reminds me that even the borough of Brooklyn can be bought by corporate interests.
Some comments on the Daily News essay

Daniel Goldstein commented:
Louise,
"....many of whom protested angrily against the project, were excited when Bob Dylan, Patti Smith, Neil Young and Leonard Cohen performed at the arena."
Really? That seems rather dubious. Had your "baby boomer friends" known that aging pop stars would have played in a major city's arena they wouldn't have angrily protested? What were they angrily protesting? Because the fundamental problems and abuses of the project still exist and can't ever be rectified (see: demolition of a neighborhood by eminent domain and the biggest single-developer project in NYC history approved without a single vote by an elected official).
It is also shameful that in this article you fail to mention that the promise of 2,250 units of affordable housing has failed, miserably, to materialize.
as for impact from the arena, perhaps if you lived within blocks rather than 1 mile away you'd feel differently.
PHEIGHTS commented:
Welcome to the latest installment of Forest City Ratner's PR campaign to convince the public (who don't live near Barclays Center) that the arena is not so bad. In the last episode this past Tuesday, Joe Berger of the New York Times said that excessive noise spill from concerts and rampant illegal idling by limos were "everyday irritants" (http://www.nytimes.com/2013/02/20/nyregion/chaos-and-crime-predicted-with-barclays-center-have-not-materialized.html?ref=nyregion&_r=1&).
All this placement is timed to coincide with the court-ordered supplemental environmental impact statement on the 25-year project delay, whose scoping will have a public hearing on Wednesday 2/27 at 5PM at St. Francis College in Brooklyn Heights.
I'm not sure Forest City's behind the campaign. I think irresponsible press outlets, some with their own clear conflicts of interest or history of non-skepticism, can manage on their own.

Scott Turner's response

Scott Turner, a longtime activist with Develop Don't Destroy Brooklyn, was invited by Crawford to  run his pub quiz missives in Only the Blog Knows Brooklyn, so his criticism comes not without familiarity or regret. He wrote this response:
On Sunday, February 24, the New York Daily News ran an op-ed by Louise Crawford. "The Drunken Hordes That Never Came: Park Slope Was Wrong About Barclays Center."

It is wrong, it is vicious, it plays loose and fast with the facts, and is a disappointing piece from a writer who has been a strong voice questioning the despicable Atlantic Yards project.
Sadly, it's not the piece that Louise wrote. Her original is here. While it still has a few holes, it's a piece I'd not have spent the wee hours typing a long response to.
Louise saw the News vast recasting of her piece, and, she says, didn't have the time to make changes. She should have made the time, or just killed the piece entirely. What was published under her name is a crass chest-thumping piece of bitter triumphalism, the sort of clap that spews from the likes of Bretty Yormark, Marty Markowitz, and, obviously, the Ratner sycophants on the Daily News' editorial board. 
I know Louise, and that's not her take on the Atlantic Yards. It's one of the tricks in the Ratner machine's vast playbook -- co-opt opponents whenever possible.
Below is a rejoinder to the News' version of Louise's piece. One should read Louise's original, then the News' version. Again, the second-person references are to Louise's voice as corrupted by the News' hack editing job, not to Louise herself or her original piece.
It is valid to nail Louise's News-corrupted voice, however. 
* * * * * * * *
Your deligitimization of DDDB and the dozens of other groups that have fought the Atlantic Yards project is sad. Dan Goldstein sounds selfish and those of us who gave much of our lives from 2003 to now sound like idiots. 
Only The Blog Knows Brooklyn was a seeming supporter, of the battle. Oddly, you excoriate us for crying wolf, but you do the same ("And the traffic could get a lot worse once the residential towers start going up.")

This idea of "moving on" limits every citizen's capacity to fight when the next one comes. It sanctifies the vile machinations that made Atlantic Yards a reality, and worse, it deligitimizes the struggle against AY. 
We live in an age where political action has been rendered uncool. You're just a loser with nothing better to do, AY opponents heard. With every voice that says Ratner won and you lost, now get over it!, energy is drained from future fighters. And of course there will be fights in the future.
"[t]esty Brooklynites"? Good lord! Are you that dismissive of everyone who pulled back the wizard's curtain to see what lurked behind it?
Sports teams are bread-and-circuses for communities divided. I'm a big sports fan, but sports these days is the new opiate of the masses. The city and state will plow billions of public dollars, subsidies, cheap land deals, budget misdirects, tax breaks into Ratner's project. The jobs-created-per-public-dollar spent is an abysmally expensive ratio, among the costliest and most inefficient in city history. It's money that should have gone into serious "good job" creation, schools, social programs, mass transit and infrastructure. 
That's what unites communities. Instead, Brooklynites are being told to unite by buying tickets to Barclays Center events -- lining Ratner's pockets but delivering nothing of use to Brooklynites desperate for something useful.
DDDB never took a "drunken hordes" approach to fighting AY. Maybe if we'd used the same shouting-fire-in-a-crowded-theater rhetoric Ratner, Markowitz, Bloomberg and their minions had deployed, arena opponents would have stopped AY. Stopped it and initiated a true community-useful development.

By 2008, Ratner was on the ropes and the savior wasn't Bloomberg or the courts -- it was Mikhail Prokhorov, whose eleventh-hour billions bailed Ratner out. But for Prokhorov, the economy, community opposition and Ratner's own incompetence would have sunk the project.

More importantly, it would have paved the way for a better development in its place -- one worked out by Brooklynites rather than a cabal of ineffectual politicians slapped about by a manipulative, wealthy real-estate developer.

And anyway, the traffic/pedestrian/transit scenarios suggested by analysts not under hire by Ratner were for the entire 16-building development. Those scenarios are still on the table -- for the next 25 years, not the 10 Ratner suggested. Ratner has admitted the 10-year figure -- one that might have provided housing for many of AY's misled low-income supporters -- was never the truth. Nice guy.
AY opponents had plenty to question. We weren't NIMBYites. We were NIABYites -- not in anyone's back yard.
By the way, Brooklyn has had plenty of professional sports teams since the Dodgers left -- the Cyclones in baseball, the Kings in basketball, the 1960s Brooklyn Dodgers football team in the Continental Football League, the New York Aviators hockey team at Floyd Bennett Field. The Daily News makes this mistake all the time. Since you're adopting their editorial voice, I guess you are too. 
The arena's programming has been "inspired"? Jay-Z constantly appearing in self-absorbed myth-making concerts, a cantorial program that reeks of machine-politics (see Norman Oder's AYR:http://atlanticyardsreport.blogspot.com/2013/02/behind-that-barclays-center-cantorial.html), and various bands that were already on tour and chose Barclays over other area venues just...because it's a shiny new bauble? The February and March slates are pretty thin -- it's not inspirational, it's whoever is out there.
"Ratner won — with a little help from the courts and City Hall." A little help? Either this is subtle sarcasm that falls flat, or a colossal dismissal of the Bloomberg administration's brutal bullying support for Atlantic Yards. That, and how drastically slanted New York State law is in favor of developers and the Empire State Development Corporation. Those laws and the courts cowardly hands-off rulings gut communities who fight un-democratic plunders like AY. 
"Locals have realized it wasn’t so bad to have a basketball arena in their midst, despite their opposition to the way it got there. Fears about noise, traffic, garbage and public urination have so far proved unwarranted." In fact, all of these things have happened. Street parking for residents on event nights is impossible. Limos idle and block roads without fear. Rats -- as you point out way at the bottom of your piece -- are a problem. Throbbing bass noise courses through residences near the arena.

Your friends and neighbors who have grown comfortable with the arena could be some of the many who washed their hands of the project in the first place, who couldn't be bothered when told schools, subways, libraries that serve Park Slope were begging for money but that the sluice gates were open for Ratner.

"Locals have realized it wasn’t so bad to have a basketball arena in their midst, despite their opposition to the way it got there." If they've stopped their opposition to the arena, it means they've given up the fight for low-income housing in the astronomical numbers Ratner promoted, knowing they were pie-in-the-sky falsities. They've given up advocating for a development that provides honest-to-goodness sustainable jobs. Given up pushing for small businesses over mega-brand schemes. They've given up on democratic community empowerment. 
Every ticket bought for a Barclays Center event is a vote for the way Ratner does business. A vote for Bloomberg's pro-developmer/anti-community policies. A vote in favor of Barclays Bank and its role in the fiscal meltdown and its historical malfeasant missteps. A vote for eminent domain abuse.

Every ticket sold tells Bruce Ratner that he got away with the biggest land-grab in the history of Brooklyn.
Every...ticket...sold.
And they encourage Ratner to do it again and again and...again.

To embrace the Barclays Center is to say "eh, what can you do, it's here now. Damn I can't wait to see Patti Smith" The Barclays Center is exactly the sort of candy that'll shut the kids up. If Park Slope's former AY opponents are that easily bought off, it's a very sad turn of events.
It's hard to believe anyone is this comfortable with
--an arena named for a corporation involved in slavery, apartheid, bankrupting of French Jews at the Nazis' request, and funding of the recent devastating Congo civil war;
--a developer who lied to Brooklyn at every step of the process;
--a borough president whose childish egg-creams-and-Steeplechase-Park nostalgia is a cloying embarrassment;
--vilification of people who had the gall to challenge the project; a policy of community disenfranchisement and disempowerment waged by the developers' allies at City and Borough Halls;
--a removal of people from their homes for a for-profit scheme that hasn't provided those "good jobs" or one square foot of low-income housing....and so much else that is wrong with the project. 
Worst of all is the embracing of the sort of Brett Yormark rhetoric that is so laughable, so disingenuous, so crass and snide and hollow. For generations, Brooklyn has organized for housing, jobs and better quality of life. No one ever advocated for a basketball arena. Somehow, this snake-oil has found its way into the medicine cabinets of people who should know better.
I'm not surprised that there are Brooklynites whose brigands-at-the-gates fears were their only reason for opposing the arena. It's hardly surprising that people have convinced themselves that it's okay to like the Barclays Center. They've swaddled themselves in Bloomberg's obnoxious adage that people won't remember how long it took, just that it was built -- a maxim that dismissed the opposition by not even including it. 
It is unforgivable, however, that Bruce Ratner's victory at the corner of Flatbush & Atlantic gives the green light and absolute cover to the next objectionable project. Park Slopers' newfound chumminess with the least-useful element of Ratner's scheme aids and abets that cover. It could be a pride-inducing development built on top of the Old Stone House someday (hey, jobs and housing and PRIDE!) or on the Neathermeade -- maybe for an MLS soccer team if they can't pave over part of Flushing Meadows Park (no real jobs or housing, but hey, PRIDE!!).
One good thing about the Barclays Center -- it's a big bold rust-encased symbol of corporate greed, governmental corruption, and the millions of Brooklynites who sat by quietly while the city's power elite picked their pockets and stole their voices. What Brooklynites do with this awful talisman is anyone's guess...but given the past ten years, the answer won't be pretty.


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