Bruce Ratner, who sells Brooklyn, explains why Yonkers mall is named for Westchester: "No business today can survive simply on a city or a town, it has to survive on a whole region."

Once you reach 1:21 in the video below, please make sure you have no liquid in your mouth.

The Eyewitness News story, keyed to the opening of a Legoland at Forest City Ratner's Ridge Hill complex in Yonkers, resurrects an old complaint: the mall--formally "Westchester's Ridge Hill"--is named for the affluent county, not the gritty city.

Mayor, Mike Spano (once a Forest City Ratner lobbyist) asked for reconsideration, but really, that decision was made before he took office.

But then catch the snippet from Forest City CEO Bruce Ratner at 1:21: "No business today can survive simply on a city or a town, it has to survive on a whole region." Then he does that super-convincing hand-waving thing.



Yeah, the same Bruce Ratner who has sold the heck out of "Brooklyn" to the point where it dwarfs "Nets" and, not so long ago, said, "There's no better place in the world than Brooklyn."

The famous region.

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