Nike pop-up shop takes temporary arena space on Flatbush; Aeroflot now promoted at oculus

Selasa, 11 Desember 2012

Nike pop-up shop takes temporary arena space on Flatbush; Aeroflot now promoted at oculus

So, one of the retail spaces on the Flatbush Avenue side of the Barclays Center is getting a temporary tenant. Racked reports:

Sports enthusiasts and sneaker fans now have yet another reason to head to theBarclays Center. Through December 23rd, Nike will host a Pivot Point pop-up in honor of the 30th anniversary of the Nike Air Force 1, and to celebrate the launch of the new Nike Lunar Force 1. The shop will include a large array of Nike gear, including a "unique rollout" of various Nike Lunar Force 1s throughout the month.

Yes, that's good synergy; arena-goers are more likely than most to spend big bucks on kicks. But they still have to fill that retail space after Christmas.

Meanwhile, at the oculus

Meanwhile, the advertising in the oculus has broadened to include... Aeroflot. A deal with arena minority owner (and Nets' majority owner) Mikhail Prokhorov? (Update: Actually, a sponsorship agreement was announced in 2010, as noted in the comments.)